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We participated in a challenging but exciting project related to the creation of the brand identity and website of the beauty salon called shape&go. The main services of the beauty salon are the InfraTrainer, InfraShape and RollShape, so the brand identity and website were designed based on the characteristics of these machines.
logo, branding, webdesign, website build in Framer
During the design of the brand identity, moving lines and round shapes dominated, which represents the nature of the beauty salon's main services. This concept emphasizes the modern and dynamic nature of the beauty salon and attracts the attention of visitors. When designing the new logo, we used these shapes and created a modern, clean and elegant logo.
During the design of the website, we created an easily transparent one-page website, the main purpose of which was to present the services and ensure the possibility of online booking. The design of the website is minimalist, so that visitors remain focused on the services of the beauty salon. The website is easy to navigate and the inclusion of an online booking system has allowed customers to easily and conveniently book an appointment for the desired service. The website was built in Framer to ensure an optimized and user-friendly user experience.
Overall, during the design of the new brand identity and website build, we managed to create a modern, clean and consistent image that communicates the services of the shape&go beauty salon to visitors in an efficient and attractive way. The new brand identity and website contributed to the development of the shape&go beauty salon and helped the business grow.